Remembering Billy Mays: The Story Of "Pitchmen" On Discovery

18 May, 2025

Ever found yourself captivated by the sheer enthusiasm of a television pitchman, the kind who could sell ice to Eskimos? Then youve likely witnessed the force of nature that was Billy Mays, a name synonymous with infomercials and direct marketing brilliance.

Mays wasnt just a salesman; he was an icon, a personality that burst through the screen with an energy that was both infectious and persuasive. His booming voice and unwavering belief in the products he promoted made him a household name, transforming everyday items into must-have solutions. From Orange Glo to OxiClean, his endorsements turned inventions into empires, solidifying his place as one of the most successful pitchmen in history.

Category	Information
Full Name	William Darrell "Billy" Mays Jr.
Date of Birth	July 20, 1958
Place of Birth	McKees Rocks, Pennsylvania, USA
Date of Death	June 28, 2009
Place of Death	Tampa Bay, Florida, USA
Cause of Death	Hypertensive heart disease, contributing factors reported
Occupation	Television Pitchman, Direct Marketing Specialist
Spouse(s)	Dolores Dee Dee Mays (divorced), Deborah Mays
Children	Billy Mays III, Elizabeth Mays
Education	West Virginia University (dropped out)
TV Shows	Pitchmen
Known For	Infomercials for OxiClean, Orange Glo, and other products
Business Partner	Anthony "Sully" Sullivan
Reference	Find a Grave

Mays' journey began in humble circumstances, born on July 20, 1958, in McKees Rocks, Pennsylvania, and raised in Pittsburgh. His early life wasnt marked by television cameras or celebrity endorsements. He was a young man with a passion for sports and a drive to succeed.

His foray into the world of direct sales wasn't a meticulously planned career move. It was a path carved out of necessity and fueled by his natural talent for connecting with people. Before the bright lights and roaring crowds, Mays honed his skills selling knives at county fairs and trade shows. This grassroots experience instilled in him the fundamental principles of salesmanship: know your product, believe in its value, and connect with your audience on a personal level.

The 1990s and 2000s saw infomercials reach a new peak of mainstream acceptance, largely due to personalities like Mays. He wasnt alone in this arena; George Foreman, the former boxing champion, transformed into a grill guru, and Vince Offer (of "Slap Chop" fame) carved out his own niche. However, Mays possessed a unique blend of authenticity and over-the-top enthusiasm that set him apart.

His breakthrough moment arrived with OxiClean in 2000. The infomercial became a cultural phenomenon, instantly recognizable for Mays' booming voice and the product's seemingly miraculous stain-removing abilities. The success of OxiClean propelled Mays into the spotlight, turning him into a household name and a sought-after endorser for a wide range of products.

The collaboration with Anthony "Sully" Sullivan further amplified Mays reach and appeal. Their on-screen chemistry was undeniable, a dynamic blend of Mays' relentless enthusiasm and Sullivan's laid-back charm. Together, they became a formidable team, capable of launching products into the stratosphere.

Their partnership was immortalized in the Discovery Channel docudrama "Pitchmen." The show provided a behind-the-scenes glimpse into the world of infomercials, showcasing the duo as they scouted for innovative products and worked their magic to transform them into sales successes. The series, created with Thom Beers and Nelson Grist, offered viewers an inside look at the often-unseen world of direct marketing, revealing the strategies and techniques used to persuade consumers.

""But wait, there's more!"" was more than just a catchphrase; it was Mays' mantra, a promise of added value and unexpected benefits. It became his signature, instantly recognizable and synonymous with his brand of high-energy salesmanship.

Mays' influence extended beyond the realm of infomercials. He was invited to appear on "The Tonight Show with Jay Leno" on March 27, 2009, demonstrating his mainstream appeal and cementing his status as a pop culture icon.

His personal life, like his professional one, was filled with significant milestones. His first marriage to Dolores Dee Dee Mays ended in divorce. They had a son together, Billy Mays III, born on August 12, 1986, who followed in his father's footsteps, working as a production assistant on "Pitchmen." Mays later married Deborah Mays, with whom he had a daughter named Elizabeth.

Even before his national fame, Mays dedication to his craft was evident. At the 1993 Pittsburgh Home and Garden Show, he crossed paths with Max Appel, the founder of Orange Glo International. The two salesmen, initially rivals, quickly forged a friendship, leading to Mays being hired to promote Orange Glo on the Home Shopping Network. This marked a significant turning point in his career, showcasing his ability to elevate a product's profile and drive sales.

The news of Mays' death on June 28, 2009, sent shockwaves through the marketing world and beyond. He was found dead in his home in Tampa Bay, Florida, at the age of 50. The cause of death was attributed to hypertensive heart disease. The Associated Press reported that a medical examiner initially suggested a heart attack as the likely cause, but further tests were needed.

CNN later reported that cocaine was found in Mays' system, and its use was deemed a contributing factor to his heart disease. Dr. Leszek Chrostowski, who performed the examination, concluded that Mays had used the drug in the days leading up to his death but not immediately before. This revelation added a layer of complexity to the narrative surrounding his passing.

In the wake of his death, the Discovery Channel aired a special tribute, "Billy Mays, Pitchman," to honor his legacy. The final episode of "Pitchmen's" first season, broadcast two weeks after his death, was also dedicated to him. The show continued for one more season, with his son, William Darrell Mays III, taking on the hosting duties, a poignant reminder of his father's enduring influence.

The impact of Mays' death was palpable, leaving a void in the world of infomercials and direct marketing. His larger-than-life personality and unwavering enthusiasm were irreplaceable, and his passing marked the end of an era.

Despite his untimely death, Mays' legacy continues to resonate. His signature catchphrases, his booming voice, and his relentless dedication to the art of the sale remain etched in the collective memory. He transformed the perception of infomercials, turning them into a legitimate and often entertaining form of marketing.

Even in the digital age, where online advertising and social media marketing dominate, the lessons learned from Billy Mays remain relevant. His ability to connect with audiences on a personal level, his unwavering belief in the products he promoted, and his relentless enthusiasm are timeless principles that continue to inspire marketers and entrepreneurs today.

His influence has even permeated the online world, with countless parodies and tributes showcasing his enduring popularity. One such example is the "billy mays youtube poop source," a testament to his iconic status and the lasting impact he had on popular culture. These homages, while often humorous, serve as a reminder of his unique personality and the joy he brought to millions of viewers.

Mays' journey wasn't without its challenges. He faced competition, skepticism, and the inherent pressures of the sales industry. However, he persevered, driven by his unwavering belief in his abilities and his commitment to delivering value to his customers.

He understood the power of storytelling and the importance of crafting a compelling narrative around the products he promoted. He wasn't just selling items; he was selling solutions, promising to make life easier, more convenient, and more enjoyable. This ability to connect with consumers on an emotional level was a key factor in his success.

Mays' partnership with Max Appel of Orange Glo International offers a valuable insight into his collaborative spirit. Their initial rivalry quickly transformed into a mutually beneficial relationship, demonstrating his ability to recognize talent and forge alliances. This willingness to work with others, even those he initially perceived as competitors, contributed to his long-term success.

His appearance on "Pitchmen" alongside Anthony Sullivan provided a rare glimpse into the inner workings of the infomercial industry. The show offered a candid portrayal of the challenges and triumphs involved in launching new products, showcasing the dedication, creativity, and sheer hard work required to succeed.

The show also highlighted the importance of teamwork and the value of diverse perspectives. Mays and Sullivan brought different strengths to the table, complementing each other's skills and pushing each other to achieve greater heights. Their on-screen chemistry was infectious, making "Pitchmen" a popular and engaging program.

Mays' story is a testament to the power of perseverance and the importance of embracing one's unique talents. He wasn't afraid to be himself, even if it meant being loud, enthusiastic, and sometimes over-the-top. It was this authenticity that resonated with audiences and made him such a compelling figure.

His ability to reverse even the most depressing moments with his optimism and unwavering belief in the products he promoted was a hallmark of his personality. He possessed a rare gift for finding the silver lining in any situation, turning potential setbacks into opportunities for growth and success.

Mays' impact on the infomercial industry is undeniable. He elevated the medium, transforming it from a niche form of advertising into a mainstream cultural phenomenon. He demonstrated that infomercials could be both informative and entertaining, attracting a wide audience and driving significant sales.

His legacy extends beyond the realm of commerce. He inspired countless individuals to pursue their dreams, to embrace their passions, and to never give up on their goals. His story is a reminder that success is possible, even in the face of adversity, with hard work, dedication, and a unwavering belief in oneself.

Even in the years since his death, Mays' influence remains strong. His catchphrases are still quoted, his infomercials are still watched, and his story continues to inspire. He may be gone, but his legacy as the king of infomercials lives on.

The products he promoted, from OxiClean to Orange Glo, continue to be sold and used by millions of people around the world. His endorsements not only boosted sales but also solidified these brands' position in the marketplace. He wasn't just selling products; he was building brands.

His unique style of salesmanship, characterized by his booming voice, his relentless enthusiasm, and his unwavering belief in the products he promoted, set him apart from his peers. He wasn't just a pitchman; he was a showman, captivating audiences with his energy and his charisma.

Mays' story is a reminder that success can come in many forms. He didn't follow a traditional path to fame and fortune. He carved his own way, leveraging his unique talents and his unwavering dedication to his craft.

His legacy is a testament to the power of authenticity. He wasn't afraid to be himself, even if it meant being loud, enthusiastic, and sometimes over-the-top. It was this authenticity that resonated with audiences and made him such a compelling figure.

Mays' impact on the world of marketing and advertising is undeniable. He transformed the perception of infomercials, elevated the art of the pitch, and inspired countless individuals to pursue their dreams. He was, and remains, a true icon of American entrepreneurship.

Credit for preserving and sharing Mays' legacy goes to individuals like Mason Hero on archive.org, who have made his videos accessible to a wider audience. Their efforts ensure that his unique talent and contributions to the world of marketing are not forgotten.

So, the next time you find yourself captivated by the enthusiasm of a television pitchman, remember Billy Mays, the king of infomercials, and the lessons he taught us about the power of persuasion, the importance of authenticity, and the enduring appeal of a well-crafted pitch. His story is a testament to the fact that with hard work, dedication, and a little bit of showmanship, anything is possible.

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